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Claiborne Senior Living Expands Its Footprint with Acquisition of Brickmont Portfolio in Atlanta, GA 

Claiborne Senior Living, a well-respected provider of independent living, assisted living, and memory care services, announces its latest strategic expansion. As a trusted third-party management company, Claiborne Senior Living has successfully absorbed the entire Brickmont portfolio located in the vibrant Atlanta, GA area. 

This management acquisition marks a significant milestone in Claiborne’s growth strategy, enhancing its presence in one of the nation’s key markets for senior living. The Brickmont portfolio perfectly aligns with Claiborne’s current portfolio in its elevated offerings. 

“We are excited to welcome the Brickmont communities into the Claiborne family,” said COO, Karen Doering. “This expansion not only strengthens our footprint in the Southeast but also allows us to bring our signature customer experience and high standards of care to more seniors and their families in the Atlanta area.” 

The integration of Brickmont’s well-established properties will enhance Claiborne’s ability to deliver high-quality senior living solutions, backed by a team of experienced professionals dedicated to the well-being and happiness of their residents and employees. This move underscores Claiborne’s commitment to being a trendsetter in the senior living industry, combining innovative care and operational practices with a heartfelt approach to senior living. 

Residents, families, and employees can expect a seamless transition as Claiborne Senior Living takes the helm, bringing their extensive expertise and compassionate care to each community within the Brickmont portfolio. 

Claiborne Locations Receive Reputation’s 800 Award for Best-In-Class Brand Reputation

Hattiesburg, MS – February 1, 2024 – Claiborne Senior Living locations have been recognized by Reputation, a global leader in reputation performance management, with its 800 Award.

A top recognition for location-level businesses with best-in-class brand reputation, Reputation’s 800 Award highlights organizations that go above and beyond in delivering on brand promise by listening to and acting on feedback from their consumers.

Brooke Saxon-Spencer, Vice President of Marketing for Claiborne Senior Living said this: “We are deeply honored to receive the Reputation 800 Award, a testament to our unwavering commitment to excellence in every interaction within our communities. This recognition reflects the heart of our mission: to not only meet but exceed the expectations of our residents, their families, and our dedicated employees. It’s a celebration of our collective effort to create environments where moments of joy, independence, and wellness are not just goals, but realities we craft every day. Thank you to our amazing team and the families who trust us with their care. Together, we are setting new standards for what it means to thrive in senior living.”

Locations that win the 800 Award consistently, collect, analyze and apply consumer feedback, utilizing it to make data-driven decisions. Claiborne had 3 locations recognized with the 2024 800 Award.

“In a world where consumers are making purchasing decisions based on what they see and hear in their local communities and online, delivering on brand performance is more important than ever. Claiborne Senior Living has demonstrated its commitment to evolving alongside its customers by prioritizing their needs and taking action based on what they are saying across online reviews, rating pages and on social media,” said Liz Carter, Reputation’s Chief Marketing Officer. “On behalf of Reputation, I extend an enthusiastic congratulations to Claiborne Senior Living for its commitment to understanding consumer feedback and acting on it across its locations.”

To determine 800 Award honorees, Reputation pulls a list of the Reputation Scores for every business location on the Reputation platform. Those that are honored will have achieved a score of 800 or higher due to their focus on high customer satisfaction throughout the past year.

The Reputation Score is a proprietary tool that measures review sentiment, volume, spread, recency, response, and length, along with brand reach and health, social engagement, business listing accuracy and search impressions. For more information, please visit reputation.com/800-award.

About Claiborne

Claiborne Senior Living serves older adults throughout Georgia, Louisiana, South Carolina, Tennessee, and Mississippi. Their boutique senior living communities offer independent living, assisted living, and memory care services and are committed to enhancing the lives of their employees, their residents, and the families they serve by crafting meaningful relationships within their communities and delivering excellence.

About Reputation

Reputation empowers[1]  location-based businesses to deliver on their brand promise by always knowing and acting on consumer feedback. Our platform streamlines management of online and local reputation performance, including listings and local search, reviews, social media and surveys. Reputation harnesses vast volumes of location-based data sourced across channels that result in actionable insights. Led by our proprietary Reputation Score, a real-time measurement of brand perception, executives are enabled to make precise, data-driven decisions at both corporate and local levels to maximize reputation performance and drive revenue. Backed by Marlin Equity Partners, Bessemer Ventures and Kleiner Perkins, Reputation empowers businesses to drive growth while deeply understanding consumer sentiment with feedback. Visit reputation.com to learn more.

The Avaline at River Oaks: A New Era of Senior Living in Memphis 

TwinBridges Investments and VH Companies are delighted to announce their new partnership in the ownership of The Avaline at River Oaks, an assisted living and memory care senior living community in the River Oaks neighborhood of Memphis, TN near historic Germantown. The Avaline, formerly Laurel Glen, is poised to enter a new era of excellence under the new management of Claiborne Senior Living, a leader in creating signature customer experiences in the senior living industry. 

The Avaline at River Oaks is currently undergoing an extensive renovation to enhance its facilities and services. The renovation, scheduled for completion in Summer 2024, aims to provide residents with an upgraded living experience that combines modern amenities with compassionate, professional care. The refurbishment includes redesigning living spaces, updating community areas and apartments, and integrating advanced health and wellness technologies. 

Claiborne Senior Living, renowned for its innovative approach to senior living, is committed to setting new trends in the industry. The management transition to Claiborne brings a promise of exceptional service and a commitment to the well-being of each resident. This change represents more than a shift in leadership; it signifies a renewed focus on providing a vibrant, nurturing environment for seniors to thrive. 

“We are thrilled to be part of the transformative journey of The Avaline at River Oaks. Our vision is to create a community where seniors receive not only the best in care but also an enriching and engaging living experience. We believe that the combination of our expertise in senior living and the support from Twin Bridges Investments and VH Companies will set a new benchmark for senior care in Memphis,” said Tim Dunne, CEO, Claiborne Senior Living. 

The Avaline at River Oaks will offer a range of services tailored to meet the unique needs of each resident, including assisted living and specialized memory care. The community’s philosophy centers around providing a holistic approach to wellness, encompassing physical, emotional, and social aspects of resident life. 

Claiborne Achieve WELL Certification for 2024

Claiborne Senior Living, a leader in senior living services, is proud to announce that it has once again been awarded the coveted WELL Certification at the Health-Safety level from the International WELL Building Institute (IWBI). This esteemed certification is a testament to Claiborne’s commitment to creating environments that enhance the health and well-being of its residents and staff.

Achieved through IWBI’s WELL v2, the most recent iteration of the WELL Building Standard, this certification recognizes Claiborne’s dedication to high-quality living spaces. The WELL Building Standard is a globally acknowledged benchmark for buildings that positively impact human health and wellness. Developed over seven years with input from leading physicians, scientists, and industry experts, the standard is a rigorous performance-based system focusing on ten key areas: Air, Water, Nourishment, Light, Movement, Thermal Comfort, Sound, Materials, Mind, and Community.

Claiborne Senior Living, with its portfolio of 11 boutique communities across Mississippi, Louisiana, Georgia, South Carolina, and Tennessee, stands at the forefront of offering premium independent living, assisted living, and memory care services. This certification underlines their unwavering dedication to not only providing exceptional care but also fostering a nurturing environment for both residents and employees.

“At Claiborne Senior Living, we are deeply committed to the well-being and happiness of our residents and staff. Achieving the WELL Certification at the Health-Safety level is a reflection of our dedication to creating a safe, healthy, and comfortable living environment,” states Tim Dunne, President and CEO of Claiborne Senior Living. “We continually strive to be pioneers in the senior living industry, ensuring that every aspect of our communities contributes positively to the lives of those we serve. This recognition from IWBI motivates us to keep pushing boundaries and setting new standards in the industry.”

Project features that helped Claiborne communities achieve its WELL Certified Health-Safety level rating include:

  • Smoke free environment
  • Ventilation effectiveness
  • Moisture management
  • Humidity control
  • Promoting movement, physical activity, and active living
  • Waste management
  • Mental health support and education
  • Restorative spaces, support, and programs
  • Emergency preparedness
  • Community access and engagement

WELL is grounded in evidence-based research that explores the connection between the buildings where we spend approximately 90 percent of our time, and the health and well-being impacts on the people inside these buildings. To be awarded WELL Certification by IWBI, all Claiborne communities underwent rigorous testing and a final evaluation carried out by third parties to ensure it met all WELL Certified Health-Safety performance requirements.

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International WELL Building Institute pbc is a wholly owned subsidiary of Delos Living LLC. International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rating, WELL Health-Safety Rated, WELL Equity Rated, WELL Performance Rated, WELL Performance Rating, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.

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SafelyYou Ai Video Technology Comes to Claiborne

Claiborne Senior Living is pleased to announce its partnership with SafelyYou, the leader in empowering safer, more person-centered dementia care through real-time AI video technology and 24/7 remote clinical experts in two of their communities.

Claiborne is the inaugural senior living provider offering the SafelyYou technology in the both Georgia and Louisiana. With today’s news, the memory care at these communities now have access to SafelyYou’s world-leading technology, which offers a new standard of care that addresses fall events and provides peace of mind for families at Claiborne in the Baton Rouge, Louisiana and Martinez, Georgia location.

The adoption of SafelyYou’s technology demonstrates Claiborne’s commitment to providing innovative solutions for its residents and families. The partnership also highlights SafelyYou’s momentum in driving enhanced outcomes through innovation, which is the new standard for meeting the needs of senior care today.

“We are thrilled to embark on this partnership with SafelyYou, reaffirming our commitment to setting the standard for senior care and memory support in the our market areas,” said Tim Dunne, CEO and President of Claiborne Senior Living. “Innovation isn’t just a buzzword for us – it’s a vital part of how we will elevate the quality of life for our residents and their families. With SafelyYou, we are helping to transform the future of dementia care today.”

About SafelyYou:

SafelyYou, established in 2015 through CEO George Netscher’s doctoral research and inspired by his family’s personal experience with Alzheimer’s disease, emerged from UC Berkeley’s Artificial Intelligence Research Lab, renowned as one of the world’s top five AI research groups. SafelyYou’s passionate mission is to empower safer, person-centered dementia care through state-of-the-art AI video technology and 24/7 remote clinical experts. The company’s innovative solutions are embraced by skilled nursing facilities and assisted living communities throughout North America, ranging from national organizations to regional and local providers. SafelyYou is one of the five most innovative fall technologies referenced in the Senate Falls Report (2019).https://safely-you.com/

The Claiborne at Shoe Creek Recognized by U.S. News & World Report

The Claiborne at Shoe Creek, a leading provider of premium senior living services, is honored to announce it has been recognized as a Best Assisted Living by U.S. News & World Report.

This prestigious recognition underlines The Claiborne at Shoe Creek’s commitment to offering an unparalleled experience in assisted living that supports seniors’ independence while ensuring their health, safety, and comfort. The facility earned this acknowledgment due to its excellence in providing a wide range of services, including personal care, wellness programs, and active social engagement.

“We are deeply honored by this distinction from U.S. News & World Report,” said Tim Dunne, CEO of Claiborne Senior Living. “We strive to provide our residents with an exceptional living experience that enhances their quality of life, and this recognition affirms that our dedicated staff’s efforts are truly making a difference.”

The U.S. News & World Report’s ranking is considered one of the most respected evaluations in the senior living industry. The rankings are compiled by surveying residents and family members about their satisfaction with various aspects of the community, including safety, caregiving, management, staff, food and dining, and activities. Only communities with the highest scores in each category are recognized as “Best” communities.

This award further acknowledges the dedication of The Claiborne at Shoe Creek’s team members, who are committed to providing exceptional, personalized care to every resident. Their efforts, combined with an engaging community environment and state-of-the-art amenities, set The Claiborne at Shoe Creek apart from other assisted living facilities.

About The Claiborne at Shoe Creek:

The Claiborne at Shoe Creek is a boutique senior living community that offers a range of lifestyle options including assisted living and memory care. With a focus on providing a welcoming and engaging environment, the community offers residents a vibrant lifestyle with a robust calendar of activities.

For more information, please visit www.theclaiborne.com or call us at (225) 438-9305.

The Claiborne Awarded Prestigious WELL Certification

Claiborne Senior Living Communities achieve WELL Certification at the Health-Safety level

(Hattiesburg, MS, December 28, 2022) – Claiborne has announced that it has been awarded WELL Certification at the Health-Safety level for its family of senior living communities by the International WELL Building Institute (IWBI). The prestigious distinction was awarded through IWBI’s WELL v2, the latest version of the WELL Building Standard. WELL is the premier building standard to focus on enhancing people’s health and well-being through the buildings where we live, work and play. 

Claiborne Senior Living consists of 10 communities across Mississippi, Louisiana, Georgia, and South Carolina. Their boutique senior living communities provide independent living, assisted living and memory care services to older adults. Claiborne is committed to enhancing the lives of their employees, their residents, and the families they serve by crafting meaningful relationships within their communities and delivering excellence.

Created through seven years of rigorous research and development working with leading physicians, scientists, and industry professionals, the WELL Building Standard is a performance-based certification system that marries best practices in design and construction with evidence-based scientific research. Claiborne earned the distinction based on ten categories of building performance — Air, Water, Nourishment, Light, Movement, Thermal Comfort, Sound, Materials, Mind and Community — and achieved a Health-Safety level rating. IWBI is the leading authority for transforming health and well-being with its people-first approach to buildings, organizations, and communities.

“We decided to pursue our WELL certification as it perfectly coincides with our desire and passion to create the best possible environment for our residents and team members,” commented Justin Wray, Chief Operating Officer of Claiborne Senior Living. “Learning and understanding that we spend approximately 90% of our time indoors, regardless of age, was even more of a driving factor to focus on environmental changes that promote wellbeing.”

Project features that helped Claiborne communities achieve its WELL Certified Health-Safety level rating include:

  • Smoke free environment
  • Ventilation effectiveness
  • Moisture management
  • Humidity control
  • Promoting movement, physical activity, and active living
  • Waste management
  • Mental health support and education
  • Restorative spaces, support, and programs
  • Emergency preparedness
  • Community access and engagement

WELL is grounded in evidence-based research that explores the connection between the buildings where we spend approximately 90 percent of our time, and the health and well-being impacts on the people inside these buildings. To be awarded WELL Certification by IWBI, all Claiborne communities underwent rigorous testing and a final evaluation carried out by third parties to ensure it met all WELL Certified Health-Safety performance requirements.


International WELL Building Institute pbc is a wholly owned subsidiary of Delos Living LLC. International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rating, WELL Health-Safety Rated, WELL Equity Rated, WELL Performance Rated, WELL Performance Rating, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.