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Author: Claiborne Senior Living

A Penny for Your Thoughts: Navigating Finances in Senior Living Choices

When considering a move to a senior living community, one of the most significant factors is undoubtedly the financial aspect.

It’s a decision that goes beyond mere expense; it’s an investment in your future quality of life.

Making a real estate decision, especially when it involves transitioning to a senior living community, is not just a matter of picking a new home. It’s a comprehensive evaluation of how this choice aligns with your financial goals, including savings and estate planning. It’s crucial to understand the resources required and the long-term financial considerations.

Here’s where smart planning comes into play. Selecting the right level of living tailored to your needs can be more than an expense. It can be a strategic move to conserve resources and extend your life.

To determine if living in a community is economically feasible, consider these essential questions:

Understanding the Costs:
  • What are the monthly costs for different levels of living?
  • Is the cost structure all-inclusive or fee-for-service?
  • What services are included in the monthly rent, and what are additional costs?
Comparing with Aging in Place:
  • How do these costs compare to the real expenses of aging at home?
  • As your needs evolve, how might your costs change in the community?
Financial Planning:
  • Are there any move-in specials or renter’s insurance requirements?
  • What are the financial qualifications for admission?
  • What payment plans are available for residents?
Contracts and Billing:
  • What types of contracts are offered, and are they refundable? (month-to-month, annual, etc.)
  • Can the community accommodate financial changes, or are there fees for contract cancellation?
Insurance and Assistance:
  • Does the community accept your insurance like Medicare, Medicaid, or private insurance for required care?
  • Is there a history of price changes, and how are residents notified?
  • Are there financial assistance programs or partnerships with organizations that offer aid?
Community’s Financial Stability:
  • How stable is the community’s ownership organization?

Choosing a senior living community isn’t just about finding a new place to live. It’s about making a strategic decision that aligns with your financial goals and ensures a comfortable and secure future. As you ponder these questions, remember, it’s not just a cost—it’s an investment in your well-being.

There are so many considerations when choosing the right senior living community. Click to see our full guide on how to navigate the process.

Discovering the Right Fit: Understanding the Impact of Staff in Senior Living Communities

When searching for the perfect senior living community, it’s not just about the amenities or the location; it’s about the people who make it feel like home.

The staff at a senior living community play a pivotal role in shaping your experience, as crucial as the friends you’ll make there.

The quantity and quality of staff can significantly influence the level of service and overall satisfaction in a community. From the warmth and friendliness of each staff member to their professional expertise, each aspect contributes to the daily experience of residents.

But how do you assess whether a community has the right staff for your needs?

Here are some key questions to guide you:

  1. Warmth and Welcoming Nature: Do the staff members seem genuinely warm, welcoming, and friendly?
  2. Staff-to-Resident Ratio: What is the overall staff-to-resident ratio? In specialized areas like assisted living or memory care, how does this ratio change?
  3. Roles and Responsibilities: What are the various positions within the staff, and what specific duties do they entail?
  4. Communication and Familiarity: How do staff and residents interact and communicate? Is there a sense of familiarity, with staff addressing residents by name?
  5. Staffing Processes: Understand how staff are hired, vetted, and their performance evaluated. This includes the frequency and nature of ongoing training and development programs.
  6. Employee Retention: Investigate the community’s history with employee retention. Do staff members tend to stay long-term, or is there a high turnover rate?
  7. Personalized Care Options: If specific care needs exist, can residents request caregivers that match their preferences, such as gender?
  8. Resident Feedback and Assessment: Do residents have opportunities to assess and provide feedback on the staff and services? How is this feedback collected and acted upon?
  9. Around-the-Clock Presence: Is there staff available 24/7, and what does overnight staffing look like?
  10. Volunteer Involvement: Does the community welcome volunteers? If so, what types of groups and activities are involved?

Finding the right community is about aligning these factors with your personal needs and preferences. The staff’s role in creating a nurturing and supportive environment cannot be overstated.

They’re not just employees; they become an extended part of your family.

Choosing a community where the staff resonate with your values and expectations is key to finding a place where you can thrive and feel at home.

There is more to choosing the right senior living community than staff. Get our full guide at the link below.

Savoring Senior Living: A Culinary Journey

In the world of senior living, the old adage “You are what you eat” takes on a whole new meaning.

Imagine spending over 430 hours a year – that’s nearly 18 full days – relishing meals.

That’s a lot of time, and it’s exactly why, when scouting out your next home in a senior living community, the culinary experience should be a primary consideration.

Think of it as food for thought – quite literally.

Let’s chew over some food facts. Eating isn’t just about sating hunger; it’s a sensory journey, a social affair, and, most importantly, a key player in maintaining good health, especially as we age. So, as you explore your options, it’s crucial to consider not just what’s on your plate, but how it gets there, who’s preparing it, and where you’ll be savoring these culinary delights.

First up, dining services. What’s on the menu in terms of dining plans? Is the food whisked in from afar, or is it lovingly prepared on-site by skilled chefs? Picture the dining area – is it more cafeteria or cozy café? And if you’re someone who loves to whip up your own meals, check if there’s a kitchenette in your quarters for those moments of culinary inspiration.

Moving on, consider the logistics. Are you restricted to specific dining hours, or can you grab a bite whenever hunger strikes? If you’re a night owl or an early bird, will there be snacks and beverages to keep you company? And, let’s not forget about those days when you’re under the weather – how does the community ensure you’re well-fed even when you’re confined to your room?

Dietary needs are as unique as fingerprints.

Whether you’re managing diabetes, embracing vegetarianism, or watching your sodium intake, it’s crucial that your community caters to these requirements. It’s not just about the variety but also about the flexibility and customization of meals. Imagine having a say in your meal plans – that’s dining democracy in action!

Now, let’s talk about the social seasoning of meal times. Can your family and friends join you for a meal? Are there private dining options for those special gatherings? The company often makes the meal, after all.

And for those needing a helping hand, it’s worth asking about dining assistance and whether dietitians are available to guide you towards a nutritious diet tailored to your health needs.

In summary, your senior living community’s culinary offerings are much more than just food on a plate. It’s about variety, flexibility, nutrition, and social interaction – all essential ingredients for a fulfilling and delicious living experience.

If you’re looking for a list of questions to ask when searching for the right senior living community, check out our guide at the link below.

Live, Laugh, Love: The Social Heart of Senior Living

When embarking on the journey to find the perfect senior living community, we often focus on the physical aspects: the rooms, the facilities, the location.

Yet, an equally, if not more, important aspect is the community’s soul – its ability to offer intellectual and social nourishment.

Imagine a place where not only your living needs are met but also your desire for engagement, creativity, and friendship.

Senior living communities at their best do just that. They are not just about providing a roof over your head but about enriching your life with activities, amenities, and social opportunities.

As we age, our social circles often shrink. A senior living community can be a vibrant hub where new friendships bloom. It’s crucial to consider what a community offers beyond the basics. Does it have lively common areas, a buzzing fitness center, or serene gardens for gardening enthusiasts? Are there classes and workshops that resonate with your hobbies – be it painting, swimming, or even yoga?

But it’s not just about hobbies. It’s about wellness – physical, mental, and emotional.

An active and socially engaged lifestyle has been linked to better health outcomes in seniors. So, when exploring options, ask yourself:

  • Are there opportunities for spontaneous meet-ups with neighbors?
  • Can I indulge in my love for cultural outings, with organized trips to theaters or museums?
  • Is there a chance for me to contribute through volunteer work?
  • How often are activities held, and do they cater to different times of the day?
  • Can my family, including my grandchildren, be a part of this community during visits or special events?
  • Is there room for me to grow, learn, and even teach within this community?

The essence of a fulfilling senior living experience lies in its ability to blend living with loving and laughing. It’s about finding a place that doesn’t just promise a living space but offers a canvas for you to paint your golden years with vibrant social interactions and endless learning opportunities.

When choosing your community, remember, it’s not just where you live, it’s how you live.

To get a full list of questions and other tips to guide your senior living journey, click the button below to access our guide.

Safety First: Senior Living is More Than Just Peace and Quiet

When choosing a senior living community, it’s crucial to look beyond the serene environment and consider the safety aspects that offer true peace of mind.

While healthcare professionals are there to maintain your health and manage illnesses, their presence doesn’t automatically guarantee safety from accidents, crimes, or harsh weather conditions. That’s why it’s essential to delve into the safety features, protocols, and procedures of any senior living community you consider.

Here are some key questions to guide you in assessing whether a community can provide the safety and protection you need:

  1. Accessibility Matters: Check if the community, including private residences and common areas, is fully accessible for those using walkers, wheelchairs, or scooters. This is not just about convenience but also about preventing accidents.
  2. Clear Exits: Ensure that exits in residences and common areas are clearly marked, a basic yet crucial aspect of safety in any living environment.
  3. Lighting for Safety: Inquire about the lighting in the grounds, especially in parking areas. Good lighting is a deterrent to crime and helps prevent falls and accidents.
  4. Future-Proof Residences: Ask if the residences are equipped with safety features like handrails and grab bars, which might be necessary now or in the future.
  5. Emergency Preparedness: Find out if residences have an emergency alert system and a fire sprinkler system. These features can be life-saving in emergencies.
  6. Staff Check-Ins: Understand how often staff check in on residents. Regular check-ins can provide additional security and peace of mind.
  7. Response to Emergencies: Clarify the community’s response plan for natural disasters or other emergencies like fires. Knowing there’s a plan in place can be immensely reassuring.
  8. Privacy vs. Safety: Lastly, ask about staff access to residences. It’s important to know under what circumstances they may enter your private space.

Remember, your safety and security in a senior living community are as important as the comfort and amenities it offers. By asking the right questions, you can ensure that your new home will be a safe haven in every sense.

To get a full list of questions and other tips to guide your senior living journey, click the button below to access our guide: Finding the Right Fit.

Claiborne Locations Receive Reputation’s 800 Award for Best-In-Class Brand Reputation

Hattiesburg, MS – February 1, 2024 – Claiborne Senior Living locations have been recognized by Reputation, a global leader in reputation performance management, with its 800 Award.

A top recognition for location-level businesses with best-in-class brand reputation, Reputation’s 800 Award highlights organizations that go above and beyond in delivering on brand promise by listening to and acting on feedback from their consumers.

Brooke Saxon-Spencer, Vice President of Marketing for Claiborne Senior Living said this: “We are deeply honored to receive the Reputation 800 Award, a testament to our unwavering commitment to excellence in every interaction within our communities. This recognition reflects the heart of our mission: to not only meet but exceed the expectations of our residents, their families, and our dedicated employees. It’s a celebration of our collective effort to create environments where moments of joy, independence, and wellness are not just goals, but realities we craft every day. Thank you to our amazing team and the families who trust us with their care. Together, we are setting new standards for what it means to thrive in senior living.”

Locations that win the 800 Award consistently, collect, analyze and apply consumer feedback, utilizing it to make data-driven decisions. Claiborne had 3 locations recognized with the 2024 800 Award.

“In a world where consumers are making purchasing decisions based on what they see and hear in their local communities and online, delivering on brand performance is more important than ever. Claiborne Senior Living has demonstrated its commitment to evolving alongside its customers by prioritizing their needs and taking action based on what they are saying across online reviews, rating pages and on social media,” said Liz Carter, Reputation’s Chief Marketing Officer. “On behalf of Reputation, I extend an enthusiastic congratulations to Claiborne Senior Living for its commitment to understanding consumer feedback and acting on it across its locations.”

To determine 800 Award honorees, Reputation pulls a list of the Reputation Scores for every business location on the Reputation platform. Those that are honored will have achieved a score of 800 or higher due to their focus on high customer satisfaction throughout the past year.

The Reputation Score is a proprietary tool that measures review sentiment, volume, spread, recency, response, and length, along with brand reach and health, social engagement, business listing accuracy and search impressions. For more information, please visit

About Claiborne

Claiborne Senior Living serves older adults throughout Georgia, Louisiana, South Carolina, Tennessee, and Mississippi. Their boutique senior living communities offer independent living, assisted living, and memory care services and are committed to enhancing the lives of their employees, their residents, and the families they serve by crafting meaningful relationships within their communities and delivering excellence.

About Reputation

Reputation empowers[1]  location-based businesses to deliver on their brand promise by always knowing and acting on consumer feedback. Our platform streamlines management of online and local reputation performance, including listings and local search, reviews, social media and surveys. Reputation harnesses vast volumes of location-based data sourced across channels that result in actionable insights. Led by our proprietary Reputation Score, a real-time measurement of brand perception, executives are enabled to make precise, data-driven decisions at both corporate and local levels to maximize reputation performance and drive revenue. Backed by Marlin Equity Partners, Bessemer Ventures and Kleiner Perkins, Reputation empowers businesses to drive growth while deeply understanding consumer sentiment with feedback. Visit to learn more.

The Avaline at River Oaks: A New Era of Senior Living in Memphis 

TwinBridges Investments and VH Companies are delighted to announce their new partnership in the ownership of The Avaline at River Oaks, an assisted living and memory care senior living community in the River Oaks neighborhood of Memphis, TN near historic Germantown. The Avaline, formerly Laurel Glen, is poised to enter a new era of excellence under the new management of Claiborne Senior Living, a leader in creating signature customer experiences in the senior living industry. 

The Avaline at River Oaks is currently undergoing an extensive renovation to enhance its facilities and services. The renovation, scheduled for completion in Summer 2024, aims to provide residents with an upgraded living experience that combines modern amenities with compassionate, professional care. The refurbishment includes redesigning living spaces, updating community areas and apartments, and integrating advanced health and wellness technologies. 

Claiborne Senior Living, renowned for its innovative approach to senior living, is committed to setting new trends in the industry. The management transition to Claiborne brings a promise of exceptional service and a commitment to the well-being of each resident. This change represents more than a shift in leadership; it signifies a renewed focus on providing a vibrant, nurturing environment for seniors to thrive. 

“We are thrilled to be part of the transformative journey of The Avaline at River Oaks. Our vision is to create a community where seniors receive not only the best in care but also an enriching and engaging living experience. We believe that the combination of our expertise in senior living and the support from Twin Bridges Investments and VH Companies will set a new benchmark for senior care in Memphis,” said Tim Dunne, CEO, Claiborne Senior Living. 

The Avaline at River Oaks will offer a range of services tailored to meet the unique needs of each resident, including assisted living and specialized memory care. The community’s philosophy centers around providing a holistic approach to wellness, encompassing physical, emotional, and social aspects of resident life. 

Navigating the Path to the Right Senior Living Community: Finding a Healthy Fit

Navigating the journey of aging often feels like walking a delicate balance between the cherished independence we desire and the necessary health and safety considerations that come with age.

But fear not, the ideal senior living community is out there, ready to align seamlessly with your current and future needs.

In the ever-evolving landscape of senior living, understanding the various types of communities available is crucial. From independent living communities, perfect for those who yearn for a sense of community while maintaining autonomy, to assisted living communities offering vital support for everyday tasks such as medication management and personal care. Memory care communities specialize in aiding those with cognitive challenges like Alzheimer’s, providing a secure and nurturing environment.

For those requiring round-the-clock care, skilled nursing facilities are available, offering comprehensive support for severe physical or cognitive conditions. And for those seeking a long-term solution, Life Plan Communities (or Continuing Care Retirement Communities) provide a full spectrum of care from independent living to skilled nursing, all under one roof.

So, how do you determine the right fit?

Start by assessing your independence goals and medical needs. Ask yourself: Does the community offer the level of care I currently need, like independent living or skilled nursing? Can it adapt to my changing needs over time? Consider the availability of on-site therapy services to maintain your physical well-being, and check if medical staff are readily available. Inquire about partnerships with off-site medical providers and the availability of specialists like podiatrists or audiologists.

Transportation to medical appointments and assistance with medication management are also vital services to look for. If you have a chronic condition, ensure the community is equipped to help you manage it effectively. Lastly, understand the community’s emergency response protocols and whether they provide critical services like skilled nursing or memory care, if needed.

Choosing the right senior living community is about finding a place that not only meets your medical needs but also supports your lifestyle and independence.

It’s about finding a community that feels like home.

To help you on your search for the right fit for senior living, check out our guide:

Finding Your Perfect Fit in Senior Living: A Guide to Evaluating Grounds and Facilities

Embarking on the journey to find the ideal senior living community is more than just about securing a temporary shelter; it’s about discovering a home where you’ll cherish every moment of your life.

The significance of this decision cannot be understated, as this place will become your everyday reality.

Imagine strolling through the community grounds each morning, feeling the tranquility of well-maintained landscapes, and returning to a residence that feels genuinely like your own every night.

That’s the level of comfort and convenience you should expect.

However, as you explore your options, keep an eye on your future needs. Your new home should adapt with you, ensuring safety and comfort as time progresses. From understanding the policies that affect your living experience to the details of the physical space, every aspect matters.

When you first set foot in a community, let your intuition guide you.

How does it feel? Look beyond the aesthetics; consider if the grounds and buildings are well-kept and inviting. Parking availability for both you and your guests, as well as services like exterior maintenance and landscaping, contribute significantly to daily convenience.

Dwell on the diversity of the housing options. Are there apartments, condos, or houses? Can you choose from different floor plans? And when it comes to personalizing your space, ask about decor options. Can you paint, change flooring, or make other improvements to make the space truly yours?

Also, don’t forget the practicalities.

Inquire about housekeeping, laundry services, and maintenance responsibilities. Pet policies, temperature control in your residence, and additional storage are small but critical details that impact everyday life.

Finally, understand the community’s rules and policies thoroughly. What are the move-in procedures? Are there specific community covenants you should be aware of? And under what circumstances might a resident need to leave?

Choosing your senior living community is a crucial decision. It’s about finding a place that not only meets your needs today but also evolves with you, ensuring a comfortable, safe, and enjoyable life in the years to come.

We’ve laid out all the questions you need to ask to find the right senior living community for you. Click the button below to access our full guide!

Rethinking Senior Living: It’s All About the Right Location

Location! Location! Location!

When envisioning senior living, it’s time to let go of outdated images of isolated nursing homes. Today’s senior living communities are vibrant, residential, and often resemble college campuses or suburban neighborhoods. They’re not just places to live; they’re places to thrive in the world.

Understanding the Importance of Location

Choosing a senior living community isn’t just about the services it offers; it’s also about where it’s situated. The location plays a pivotal role in determining your lifestyle and the level of convenience you’ll enjoy. Here’s why location matters:

  1. Proximity to Loved Ones: How close is the community to family and friends? Being near those you love and who love to visit you can make a big difference in your overall happiness.
  2. Safety and Security: It’s important that the community is safe. But is the neighborhood safe and secure? Your peace of mind is paramount, and living in a crime-free area is a key consideration.
  3. Access to Amenities: How close are shopping centers, parks, entertainment options, and dining establishments? The convenience of nearby amenities can significantly enhance your living experience.
  4. Healthcare Facilities: Are there nearby hospitals and primary care physicians? Though many senior living communities have care providers on-site, easy access to medical facilities is crucial, especially for those with health concerns.
  5. Public Transportation: If you don’t drive, does the community provide transportation? Is there a reliable public transit system in the area? This can be important for maintaining independence and mobility.
  6. Travel Considerations: For those who love to travel, how far is the nearest airport? This can be an important factor for those who wish to explore or have family living afar.
  7. Cleanliness and Upkeep: Is the area well-maintained? The cleanliness and upkeep of the surrounding area reflect on the community itself.
  8. Noise Levels: What’s the noise level like? Your comfort could depend on whether the area is too noisy or pleasantly quiet.
  9. Neighborhood Dynamics: Who are the neighbors? It’s important to consider if there are any businesses or facilities nearby that could impact your living experience through noise, odors, or traffic.

Finding the perfect senior living community is more than just about the services it provides. It’s about finding a place that fits into your vision of a comfortable, convenient, and fulfilling lifestyle.

Remember, you’re not just choosing a place to live; you’re choosing a place to call home.

For a list of questions to ask when touring a senior living community, check out our guide!

Claiborne Achieve WELL Certification for 2024

Claiborne Senior Living, a leader in senior living services, is proud to announce that it has once again been awarded the coveted WELL Certification at the Health-Safety level from the International WELL Building Institute (IWBI). This esteemed certification is a testament to Claiborne’s commitment to creating environments that enhance the health and well-being of its residents and staff.

Achieved through IWBI’s WELL v2, the most recent iteration of the WELL Building Standard, this certification recognizes Claiborne’s dedication to high-quality living spaces. The WELL Building Standard is a globally acknowledged benchmark for buildings that positively impact human health and wellness. Developed over seven years with input from leading physicians, scientists, and industry experts, the standard is a rigorous performance-based system focusing on ten key areas: Air, Water, Nourishment, Light, Movement, Thermal Comfort, Sound, Materials, Mind, and Community.

Claiborne Senior Living, with its portfolio of 11 boutique communities across Mississippi, Louisiana, Georgia, South Carolina, and Tennessee, stands at the forefront of offering premium independent living, assisted living, and memory care services. This certification underlines their unwavering dedication to not only providing exceptional care but also fostering a nurturing environment for both residents and employees.

“At Claiborne Senior Living, we are deeply committed to the well-being and happiness of our residents and staff. Achieving the WELL Certification at the Health-Safety level is a reflection of our dedication to creating a safe, healthy, and comfortable living environment,” states Tim Dunne, President and CEO of Claiborne Senior Living. “We continually strive to be pioneers in the senior living industry, ensuring that every aspect of our communities contributes positively to the lives of those we serve. This recognition from IWBI motivates us to keep pushing boundaries and setting new standards in the industry.”

Project features that helped Claiborne communities achieve its WELL Certified Health-Safety level rating include:

  • Smoke free environment
  • Ventilation effectiveness
  • Moisture management
  • Humidity control
  • Promoting movement, physical activity, and active living
  • Waste management
  • Mental health support and education
  • Restorative spaces, support, and programs
  • Emergency preparedness
  • Community access and engagement

WELL is grounded in evidence-based research that explores the connection between the buildings where we spend approximately 90 percent of our time, and the health and well-being impacts on the people inside these buildings. To be awarded WELL Certification by IWBI, all Claiborne communities underwent rigorous testing and a final evaluation carried out by third parties to ensure it met all WELL Certified Health-Safety performance requirements.


International WELL Building Institute pbc is a wholly owned subsidiary of Delos Living LLC. International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rating, WELL Health-Safety Rated, WELL Equity Rated, WELL Performance Rated, WELL Performance Rating, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.

Exploring the Journey to Senior Living: Finding Your Perfect Match

Embarking on the journey to find the perfect senior living community can feel akin to purchasing your first home.

It’s a significant decision, one that requires careful consideration and, most importantly, the right questions.

Remember the excitement mixed with caution when you first bought your home? You didn’t leap without looking. You toured, inspected, and pondered over every detail. From the size of the kitchen to the layout of the living room, each aspect was scrutinized. You opened closets, checked views, and felt the vibe of the neighborhood. It wasn’t just about seeing; it was about understanding and envisioning your life in that space.

But your diligence didn’t stop at what met the eye. Questions were your tool for uncovering the unseen. “When was the house built? Has it ever faced flooding? What’s the condition of the roof?” These inquiries helped you gauge not just the present, but the potential future of your home.

Fast forward to today, you stand at the threshold of a different yet equally important decision — choosing a senior living community. This decision, much like buying your first home, demands the same level of scrutiny and inquiry. However, the questions differ as your needs and expectations have evolved.

You’re ready for a new kind of home to live a new kind of life.

Finding the right senior living community isn’t just about the physical space. It’s about the quality of life, the level of care, and the community spirit. As you tour potential communities, it’s crucial to ask targeted questions. Inquire about the history of the place, the range of activities, and the quality of care. Understand the community’s approach to wellness and social engagement.

Whether you’re a senior ready to start this new chapter or a family member assisting a loved one, the right questions will illuminate your path. Your tour guide will showcase the community, but your queries will clarify your decision.

In this journey, it’s not just about finding a place to live; it’s about discovering a space where life can be lived to its fullest. Let’s embark on this journey together, armed with curiosity and the quest for a place that feels like home. This guide is your compass in navigating this new terrain.

Setting the Stage to Talk About Senior Living

You’ve done your homework. All that’s left to do now is the talking. It won’t be easy. But if you embrace the following roadmap, it can be a productive start to a successful child-parent dialogue.

Make Your Loved One Comfortable

When, where and how you have the talk can be just as important as what you say. The first thing you should do, therefore, is arrange to have the conversation at a time that’s convenient for your parents and in a place that’s comfortable for them.

If your parents hate talking on the phone, for example, it might be best to have the talk in person—even if that means waiting a few months until your next visit if you live out of state. Likewise, blindsiding them over dinner in a public restaurant might not be the best approach. Instead, tell them ahead of time that you’d like to have a serious conversation, and let them decide where they’d like to have it. That gives them time to prepare themselves, and makes them feel like they have agency in the discussion they’re about to have with you.

Break the Ice

Starting the discussion often is the most difficult part of it. To get things off on the right foot, consider different ways to break the ice with anecdotes. For instance, you could:


    Have your parents been dreaming about traveling? Does Mom regularly muse about how nice it would be to have more neighbors her age, or how she misses her Bunco group? Seize on those desires and use them as a jumping-off point.

    For example, “I know you guys have been wanting to travel more. Wouldn’t it be nice if you could put some of the money you’re spending on the house into traveling? Or if you didn’t have to worry about the house while you were away? If you lived in a senior living community, you might have more freedom to do the things you’ve been wanting to do.”


    Has Dad had health scares? Has Mom been having memory problems? Did they have a hard time putting up their holiday decorations this year, or stocking up for a big winter storm? Offering solutions to things they’re already worried about can be an effective approach.

    For example, “Remember last summer when you tripped in your garden? Thank goodness you were OK, but what if something like that happens again? If you lived in a senior living community, you wouldn’t have to worry about that.”


    The grass is always greener on the other side. Sharing positive anecdotes from friends and family members who have already made the transition to senior living can help you make the grass look even greener.

    For example, “Didn’t your cousin Mary recently move into a senior living community? I hear that she’s really loving it. Have you thought about doing something similar?”


    If your parents are procrastinators, it might help if you lead the way. And leading by example can be especially effective.

    For example, “I finally sat down with an attorney last month to do my estate planning. I feel so much better having that done. Have you guys done yours yet?”


    Your parents have always wanted the best for you, and the last thing they want to be is a burden. Appealing to their inner nurturers can therefore be a good way to grab their attention.

    For example, “I’ve been feeling really anxious lately about how I’m going to possibly manage everything in the future—maintaining my job, caring for the kids and watching over you guys. Knowing you were safe in a senior living community would sure make me feel better.”

Embrace Empathy

Next to practical information about what senior living communities are and what benefits they confer, probably the most important thing you can bring to your conversation with Mom and Dad is empathy. Because even if you approach the discussion from the right place and make all the right points, your parents might still have a negative reaction initially. And that’s understandable.

Change is hard to process, and aging is emotional. Before you become defensive or combative, try to put yourself in your parents’ shoes. Remain calm, honest and rational, even if they cannot. If you can be continually cognizant of their concerns and unflinchingly respectful of their feelings, cooler heads eventually will prevail.

Practice Active Listening

Next to practical information about what senior living communities are and what benefits they confer, probably the most important thing you can bring to your conversation with Mom and Dad is empathy. Because even if you approach the discussion from the right place and make all the right points, your parents might still have a negative reaction initially. And that’s understandable.

Change is hard to process, and aging is emotional. Before you become defensive or combative, try to put yourself in your parents’ shoes. Remain calm, honest and rational, even if they cannot. If you can be continually cognizant of their concerns and unflinchingly respectful of their feelings, cooler heads eventually will prevail.

Be Persistent, Not Pushy

Your parents are still your parents. Just because they’ve reached a certain age doesn’t mean they’ve lost their powers of reason or relinquished their sovereignty. Even when they disagree with you, they’re still autonomous adults who are allowed to make their own decisions.

With that in mind, it’s helpful to remember that your role is not that of a decider someone who makes unilateral decisions on behalf of your entire family—but rather that of an advisor: someone who suggests, informs, encourages and inspires. If you don’t get the accord you were seeking right away, that’s OK. If you continue to make and repeat your points, your parents eventually will hear you out.

Coffee and pastry treats at white and bright table.

You’ve Talked…Now What?

To move the needle, keep the conversation alive.

Rome wasn’t built in a day, and neither will your parents’ future be. Progress takes persistence. No matter how things go, it’s important to keep communicating. After all, The Talk is rarely a single conversation.

More often than not, it’s the opening salvo in a series of conversations that gradually, eventually produces the best outcome for parents and children alike. That outcome might be a senior living community. But also, it might not be.

Either way, coming to a decision requires a slow and steady approach that’s based on compromise and collaboration. Like sailing, you’ve got to constantly assess the wind and adjust your sails in order to reach your destination—whether you’re captain of the boat or just another crew member.

Find more helpful information in the full guide. Click below to access it now!

Why Choose Senior Living?

Know your why.

As important as it is to know what senior living communities are, it’s even more important to know why they’re attractive to residents and their families, many of whom might embrace the idea of aging in place were it not for some very legitimate concerns.

The following are some of common reasons that parents and their adult children turn to senior living communities; before you sit down with your parents, ask yourself which ones resonate with you, and which ones might resonate with Mom and Dad.


Although your parents may wish to age in place, doing so can come with significant risks—including falls, which are the leading cause of injury among adults 65 and older thanks to their limited mobility, decreased eyesight and increased fragility. For older adults, even minor falls sustained doing routine household chores can have major implications, including broken bones and fractures, head injuries, permanent disability and even death.

Why Senior Living? Senior living communities often have accessible residences that are designed for seniors’ safety, as well as amenities like meal service and housekeeping that preclude seniors from attempting dangerous household chores.

Health & Wellness

Even if your parents manage to avoid falling, they’ll still be prone to medical emergencies. What happens if they have a heart attack, for instance, or a stroke? What if they mix up their medications, or have an allergic reaction? And what about diet and fitness? Malnourishment and muscle loss can be common in seniors, many of who stop shopping, eating and exercising when it becomes more difficult for them to drive and walk.

Why Senior Living? Certain types of senior housing, like assisted living communities, may have medical personnel onsite who can assist in the event of a medical emergency. Many have meal services that ensure proper nutrition, and most offer amenities and activities to help residents stay active and fit.

Financial Security

Money is a common concern for seniors, many of whom live on a fixed income. If a financial emergency were to befall them, would they be okay? A medical event, for example, could be just as hurtful to their wealth as it is to their health. A home disaster, such as a broken furnace or flooded basement, could be equally disruptive.

And then there are financial fraudsters, for whom seniors are often easy prey. Even something as routine as paying bills can become problematic for older adults, whose failing eyesight and discomfort with the latest technologies could lead to missed or mis-paid bills, which in turn can lead to cancellation or interruption of critical services.

Why Senior Living? Senior living communities make for stable and predictable expenses, which makes financial planning and management simple for seniors and their families. Plus, many communities offer tiered services that can flex to fit any budget.


As they age, seniors often see less of friends and peers. Some of them retire in faraway places. Some of them become ill or disabled. Some become isolated due to lack of mobility. Still others pass away. Meanwhile, grown children who used to consume so much of their time become busy with careers and families of their own. The cumulative effect for many older adults is a smaller social circle that can lead to feelings of isolation and loneliness.

Why Senior Living? Senior living communities are designed with socialization in mind, offering ample opportunity to participate in organized activities as well as impromptu social engagements.


When friends and family are absent, it’s not just seniors’ social lives that suffer. It’s also their support system. Suddenly, they have no one to check in on them to make sure they’re okay. That can have consequences not only for their mental health, but also for their physical well-being.

For example, imagine a natural disaster; in the event of a major tornado, blizzard, earthquake or hurricane, who would make sure your parents had food, water and heat, or help them evacuate if it was no longer safe to shelter in place?

Why Senior Living? Senior living communities have built-in support in the form of neighbors and friends, as well as professional staff.

Mental Acuity

Aging doesn’t just impact the body. It also impacts the mind. In particular, memory loss from Alzheimer’s disease and dementia can create its own kinds of safety concerns. Seniors with cognitive illness, for example, may be prone to wandering and might endanger themselves with simple acts of absentmindedness, like leaving a hot stove unattended.

Why Senior Living? Many senior living communities offer memory care services that are designed especially for seniors with Alzheimer’s and dementia.

A senior living community can bridge the gap between the help your parents need and the help you’re able to offer.

While you’re contemplating how a senior living community can benefit your parents, consider how it can benefit you, as well. If Mom and Dad choose to age in place, at some point they’ll likely need increased support and supervision from you. Think about your own responsibilities at work and at home. Do you have the time to be a full- or even part-time caregiver? To help on a routine basis with groceries and household chores? What about the social and emotional bandwidth that caregiving requires? A senior living community can bridge the gap between the help your parents need and the help you’re able to offer.

For more assistance in preparing to talk with your loved one about senior living, click the link below to view our full guide.