Doug Veazey

Doug Veazey serves as Chief Operating Officer at Claiborne Senior Living, managing daily operations for the company’s independent living, assisted living, and memory care communities throughout the Southeast.

Doug began his career in consumer-packaged goods, working his way up to Vice President of Sales at Keebler/Kellogg’s and Flowers Baking Company. This experience continues to influence his approach to operations, especially in building strong teams, encouraging accountability, and focusing on customer needs.

Doug entered the senior living field in 2006, joining Life Care Centers of America as Division Vice President of Operations. There, he managed 47 communities and helped open five new ones in four states. He also led the launch of an in-house physician program to improve patient care at over 220 facilities nationwide. In 2016, Doug became Senior Vice President of Operations for the East Division at Enlivant Senior Living, where his division grew from 16 to 64 communities across ten states. Most recently, he spent more than six years at Dominion and Legacy Senior Living, advancing from Senior Vice President of Operations to Chief Operating Officer, overseeing a portfolio of 34 communities.

At Claiborne Senior Living, Doug combines deep operational experience with a strong belief that company culture is essential for success. As the company adds new communities, he is committed to growing in a thoughtful and sustainable way, rather than focusing only on rapid expansion.

Doug and his wife Rachel have been married for 40 years and have two sons, Benjamin and the late Michael.