Charlie Harris

Charlie Harris is Vice President of Sales at Claiborne Senior Living, where he leads the company’s sales strategy, supports community teams, and helps grow the organization’s reach across the Southeast.

Charlie has spent 17 years working in senior living, driven by a genuine passion for helping older adults and their families. Before stepping into his current role, Charlie served as a Sales Director, Executive Director, Sales Trainer, and Regional Sales Director. Having sat in the operations chair as well as the sales chair, he understands what it actually takes to run a community and what it takes to fill one. That perspective shapes how he coaches his teams. He has built and mentored high-performing sales teams throughout his career and has a knack for developing training programs that translate into real outcomes for communities.

Charlie’s approach is centered on relationships. He believes the families who tour Claiborne Senior Living communities aren’t shopping for a product. They’re trying to make one of the most important decisions of their lives, and they deserve someone who listens. He brings that same belief to his leadership style, holding teams accountable while making sure they feel supported and encouraged along the way. For Charlie, the goal is always the same: help residents live with dignity, choice, and a real sense of joy.

Charlie and his wife Amanda have been married for 20 years and have four children. He’s a lifelong sports enthusiast and is a loyal fan of the Chicago Cubs and the Tennessee Titans.